The Merchandise Lab is the trading name of Heartlands Business Gifts, a family-run promotional merchandise and branding business in Minworth, Sutton Coldfield, that has worked in Birmingham for nearly 35 years. Its featured ranges include bags, caps and beanies, edible giveaways, lanyards, notebooks, pens and writing, plus diaries, calendars and seasonal winter merchandise. The company highlights its own Reborn recycled aluminium pen, which won a gold award for innovative product of the year at the 2023 BPMA awards. Quotes are available by phone, email or the online form.
Certifications and memberships
- BPMA member
Details from The Merchandise Lab’s own published information (source: themerchandiselab.co.uk, checked 29 October 2026).
Where to find The Merchandise Lab
Map loads here.
Unit 8E, Maybrook Business Park, Maybrook Road, Minworth, Sutton Coldfield B76 1AL
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