Editorial policy

Where our information comes from

Supplier details come from the business’s own website: products, decoration services, address, published contact details and any minimum order, lead time or sample policy it states. We record the exact page we used and the date we checked it. Trade show dates, venues and audiences come from the organiser’s official website. We use other directories, trade lists and search results only to discover names, never as a source of facts, and we never copy listings or descriptions in bulk.

Claims about products

Where a supplier says its products are UK-made, recycled or sustainable, the listing says so only if the claim appears on its own website, and it links to any evidence the supplier publishes, such as a certificate or test. A claim without evidence is shown as such. We do not verify environmental claims ourselves; our guide to eco-friendly promotional products explains how to check them.

Check dates and re-checks

Every listing shows the date we last checked it. Unclaimed listings are re-checked at least every six months and claimed listings every year. Trade show dates are re-checked each month before a show. Businesses whose websites stop working are hidden until we can confirm they still trade.

What a listing means

Listings are compiled independently and published unclaimed. A claimed listing means an account authorised by the business can propose changes, which we review before they appear. Being listed, claimed or checked are separate facts, and none of them is a recommendation or a quality check.

Premium and Featured listings

Businesses with Premium pay an annual fee to be Featured above other listings. Premium listings may also appear in a Featured panel. Premium never changes a listing’s facts, its check date, our corrections process or anything we write in our guides. How listings are ordered sets out the ranking.

How guides are written

Guides are written by Tom Watts, Editor, and the Promotional Directory Team from published sources, which are listed in each guide. Unless a guide says otherwise, it is desk research: we do not claim to have tested a product or used a supplier. Guides do not recommend Premium listings over free listings, and we update guides when their sources change.

News

We publish news only when a change matters to merchandise buyers, such as a new product safety or sustainability rule, a show date or a notable launch with UK availability. Each item links to its primary source. We do not rewrite press releases.

Corrections

If something is wrong, use our free corrections form. We check each request against the business’s own website or the official source, update the record and its check date, and tell you what we changed. Corrections and removal never depend on payment.

Who is responsible

Promotional Directory is published by Watts Digital Consulting Ltd, a company registered in England and Wales (company number 14574775, VAT number 454187577). Registered office: #3042 275 New North Road, London, England, N1 7AA.